Digital Marketing Manager - Animal Health Global Online Marketing (m/f)

Bayer

Mon, 28 Nov 2016 19:23:12 GMT


Description

Your tasks and responsibilities • Advance the implementation of Animal Health’s Digital Agenda, drive organizational transformation and foster best-in class online marketing across countries • Lead digital pilot projects and be responsible for implementation of overall action plans, the roadmaps and key enablers • Develop globally required capabilities as defined in the Digital Agenda: analytics, content management, customer experience, digital compliance, tools & training including related internal interfaces and training • Create awareness of the opportunities/risks and drive the usage of social media across AH, especially in the country organizations and foster adaptation • Lead the analytics and dashboard implementation and align functional requirements and IT investments • Lead the country online marketing training program

Who you are • Master degree in business, IT, digital marketing or proven auto-didactic in online marketing • Multiple years of professional experience in online marketing projects as 100% focus, e.g. digital native agency, e-commerce, company online marketing, start-up, consultancy • Ability to master the full span of online marketing: web sites, SEO, SEM, video/@TV, social, e-mails, partnerships, apps, e-commerce, training, content marketing • In-depth experience in digital media and social campaigns booking and their KPIs incl. ability to challenge creative and booking agencies/interpret KPIs • Familiar with digital project management methods (briefing, creation, functional specifications, KPI definition, MVP, etc.) • Excellent knowledge in digital project management tools (JIRA, MS Project etc.), online marketing and analytic tools (Google Analytics, Google AdWords, web trends, SEM Rush, SEOMoz etc.) as well as content management system (CMS) tools (Drupal, eZPublish, wordpress, team site etc.) • Programming skills are a plus, but not mandatory • Strategic thinker (m/f) with innovative flair for original thinking in new fields without established routines and processes • High ability to solve problems and to structure and simplify complex tasks • High degree of commitment as well as ability to take action for continuous improvement • Fluency in English, both verbal and written; German and/or other languages are a plus

Your application We offer a competitive salary in an international environment as well as excellent opportunities for professional and personal development. If your background and personal experience fits this profile, please send us your complete application at www.career.bayer.de, submitting a cover letter, your CV and references as well as your salary expectation.

Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination. Bayer begrüßt Bewerbungen aller Menschen ungeachtet von ethnischer Herkunft, nationaler Herkunft, Geschlecht, Alter, körperlichen Merkmalen, sozialer Herkunft, Behinderung, Mitgliedschaft in einer Gewerkschaft, Religion, Familienstand, Schwangerschaft, sexueller Orientierung, Geschlechtsidentität oder einem anderen sachfremden Kriterium nach geltendem Recht. Wir bekennen uns zu dem Grundsatz, alle Bewerberinnen und Bewerber fair zu behandeln und Benachteiligungen zu vermeiden.

Country: Germany
Location: Monheim
Reference Code: 0000180207

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